New campaign by Assistència Sanitària featuring young football stars

Health and good performance are closely related, and they are fundamental for FC Barcelona. Ensuring excellent medical care that looks after the well-being and performance of the players is key. That is why, since 2019, the club has partnered with Assistència Sanitària as the main sponsor of professional sports and the official medical partner of the club.

Marc Casadó, Alejandro Balde, Pau Cubarsí, Gavi, and Fermín López star in the new advertising campaign by Assistència Sanitària. With the slogan "Always with the locals," the key players of the FC Barcelona men's first team highlight the value of local talent and the commitment to quality and proximity.

The campaign emphasizes the roots of Assistència Sanitària and has been designed to have a prominent presence on buses and public posters, taking to the streets of Barcelona, where the organization was founded nearly 70 years ago.

The initiative features five prominent figures in current football, trained at the club's academy, who exemplify a healthy and balanced life. Their involvement in the project underscores the importance of having quality medical care that prioritizes health. Additionally, the young players of FC Barcelona are a clear example of effort, perseverance, and success—values shared between the club and the medical insurer.